Google (NASDAQ:GOOGL) has launched Think Insights to help marketers stay up-to-date on the latest trends in digital marketing, and deliver better campaigns for their companies.
As Google's hub for all things marketing, Think Insights brings together Google's research, strategic perspectives, and interviews with innovators and experts. Every week, the search giant will feature several stories that spans different industries and interests. Currently, Google highlights three cases concerning: (1) Adidas' mobile strategy; (2) Hyundai's creative marketing project; (3) popular YouTube ads.
In the process of educating marketers, the search giant aims to draw them to the company's Product & Tools section, a list of Google's software that may aid their ad campaigns.