In the following video, Motley Fool financial analysts David Hanson and Matt Koppenheffer talk about which customers are the most important for big banks. David tells us why both individual retail banking consumers and giant corporate clients have shown reduced profitability in today's climate, and why the mid-sized commercial business clients are where banks can really see strong margins. David also tells investors how important it is to follow follow along with the bank you invest in, to be sure it is increasing its base of clients in this range.
Big Banks Are Begging for These Customers
By David Hanson and Matt Koppenheffer – Mar 19, 2013 at 2:57PM
NYSE: BAC
Bank of America

Market Cap
$378B
Today's Change
(1.29%) $0.66
Current Price
$51.76
Price as of October 23, 2025 at 4:00 PM ET
If you're an investor in big banks, these are the customers you really want to see them targeting.
About the Author
David has been with The Motley Fool since 2013. He is a graduate of the University of Miami. Follow David on Twitter for all things finance, marketing, and investing.
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