BlackBerry (NYSE:BB) began selling its new Z10 smartphone in the U.S. on Friday. While the phone is very impressive, in this video, Motley Fool tech and telecom analyst Andrew Tonner gives investors one unfortunate reason why this phone will never challenge the iPhone: It's just too late to the game. Andrew tells us more about the phone and how well he expects it to do in the U.S. market.

Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.