Please ensure Javascript is enabled for purposes of website accessibility

Why Zynga Shares Soared

By Evan Niu, CFA - Apr 3, 2013 at 3:38PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Is this meaningful, or just another movement?

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of social gamer Zynga (ZNGA -2.04%) have soared by as much as 17% after the company launched its first real-money gambling titles in the U.K.

So what: ZyngaPlusPoker and ZyngaPlusCasino launched today in the U.K. for players ages 18 and over. The company has partnered with to power the games. Between both titles, Zynga is now offering poker and other popular table games like blackjack, roulette, baccarat, and video poker. The company is also offering a FarmVille-themed slots game.

Now what: Zynga had previously outlined its plans to launch real-money gambling in the first half of 2013, starting in international markets, so the company has fulfilled its promise. The company says it intends to continue rolling out real-money games on numerous platforms in other regulated markets. Real-money gaming has been considered a major catalyst for Zynga, as a new way to monetize its large user base.

Interested in more info on Zynga? Add it to your watchlist by clicking here.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Zynga Inc. Stock Quote
Zynga Inc.
$8.18 (-2.04%) $0.17

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/20/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.