LinkedIn (LNKD.DL) has launched Mentions to help users engage with connections and companies online.
By typing the name of a connection or company in the status box or comment field, customers can now select a list of parties that they can choose to mention. Of course, the person or company mentioned will also receive a notification alerting them.
Currently, customers can only mention first-degree connections or other parties who have engaged in the LinkedIn conversation. The feature is only available to English-speaking members, but will roll out to global members soon.