While one of Apple's (NASDAQ:AAPL) best-known advantages is its simplicity of use, a recent announcement by Facebook (NASDAQ:FB) may represent the most significant challenges Cupertino has ever seen. In CEO Mark Zuckerberg's words, the development allows users to make their smartphones a highly personal experience. "We love Apple," Zuckerberg said, but that is not impeding his company's efforts to shake up the industry.

In the following video, Fool.com contributor Doug Ehrman discusses the development and the potential it represents for both Apple and Facebook.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Apple, Facebook, and Google. The Motley Fool owns shares of Apple, Facebook, and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.