Procter & Gamble (NYSE:PG) has launched a new line of soap bar products in its 75-year-old Old Spice brand. Fool contributor Demitrios Kalogeropoulos discusses the strategy behind the move, and why this could just be the start of a strong run of product launches for P&G. 

Fool contributor Demitrios Kalogeropoulos has no position in any stocks mentioned. Erin Miller has no position in any stocks mentioned. The Motley Fool recommends Procter & Gamble. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.