Procter & Gamble (PG 1.53%) has launched a new line of soap bar products in its 75-year-old Old Spice brand. Fool contributor Demitrios Kalogeropoulos discusses the strategy behind the move, and why this could just be the start of a strong run of product launches for P&G.
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The Procter & Gamble Company
The consumer giant is in the middle of what could be a banner slate of new product introductions.
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