Procter & Gamble (PG 0.24%) has launched a new line of soap bar products in its 75-year-old Old Spice brand. Fool contributor Demitrios Kalogeropoulos discusses the strategy behind the move, and why this could just be the start of a strong run of product launches for P&G.
1 More Reason to Like Procter & Gamble Stock
By Demitri Kalogeropoulos – Apr 12, 2013 at 1:41PM
NYSE: PG
Procter & Gamble
Market Cap
$356B
Today's Change
(-0.24%) $0.36
Current Price
$151.60
Price as of October 21, 2025 at 3:58 PM ET
The consumer giant is in the middle of what could be a banner slate of new product introductions.
About the Author
Demitri Kalogeropoulos is a contributing Motley Fool consumer staples analyst covering retail, entertainment, and consumer electronics. Demitri previously served as a senior trade analyst at the U.S. Department of Commerce. He holds a bachelor’s degree in commerce from the University of Virginia and a master’s in international affairs from George Washington University.