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Should SodaStream Fear Starbucks?

By Steve Heller - Apr 22, 2013 at 4:00PM

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Starbucks may be gearing up to wage war in the carbonated beverage market.

Starbucks (SBUX 2.03%) appears to be gearing up to capture a piece of the $195 billion worldwide carbonated soft drink market. The company has begun testing made-to-order sparkling beverages at some of its Seattle stores. Beverage-lovers can choose among made-to-order sparkling teas, refreshers, root beer, ginger ale, and lemon ale.

If there's one company that has the muscle and resources to get Americans hooked on the concept of customized soda making, it's Starbucks. This could be both a blessing and a curse for SodaStream (SODA), which is trying to make its own big splash in the at-home beverage making market. In this video, Motley Fool contributor Steve Heller weighs in on how Starbucks could both benefit and threaten SodaStream's ambitions.

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Stocks Mentioned

Starbucks Corporation Stock Quote
Starbucks Corporation
SBUX
$73.39 (2.03%) $1.46
SodaStream International Ltd. Stock Quote
SodaStream International Ltd.
SODA

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