In the following video, Motley Fool contributor Kristen Coia sits down with Fool consumer goods analyst Isaac Pino to discuss factors that contribute to Whole Foods' (WFM) widening competitive moat. Incredible branding, an ability to stay connected with customers, and being at the forefront of emerging food trends have helped Whole Foods thrive even through the recession, despite its reputation for selling high-end premium products. Can the company continue to exceed customer expectations and deliver for investors? Kristen points out what the company is doing right and where Whole Foods needs improvement.