Please ensure Javascript is enabled for purposes of website accessibility

Apple Just Dropped a Clue on Jony Ive's iOS Overhaul

By Evan Niu, CFA - Apr 25, 2013 at 3:30PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Apple's next major version of iOS will be shown off in less than two months, and it's expected to feature a big makeover courtesy of design chief Jony Ive. Apple just gave us a clue on what direction he's going with iOS 7.

Whenever Apple (AAPL 3.66%) sends out media invites to its official events -- such as for its iPhone 5 event -- it likes to drop subtle hints as to what it has up its iSleeve. Consumers are currently in one of Apple's longest dry spells, with no notable events or product introductions.

Business Insider notes just how long it's been since any official event, particularly since this year has had no iPad event in the spring like in previous years. Apple has now set the official dates for its Worldwide Developers Conference, or WWDC, which will take place from June 10 to June 14.

WWDC is frequently a staging ground for product introductions or unveilings, both hardware and software. Last year's WWDC opening keynote introduced the Retina MacBook Pro and previews of iOS 6 and OS X Mountain Lion. Prior years frequently saw new iPhones unveiled.

Hardware aside, the guaranteed software news will headline the event. This version of iOS is arguably one of Apple's most important in years, as it will mark a dramatic shift for the platform that drives more than 70% of sales. iOS 7 will be the first version under design chief Jony Ive's influence, following Scott Forstall's ouster in October, and it's set for an aesthetic overhaul.

WWDC 2013. Source: Apple.

The teaser is striking on a number of levels and much more interesting than in previous years. Even the font that Apple's using here is a departure from its normal corporate typeface, and looks clean and modern (MMXIII is the roman numeral for 2013).

There's been talk that Ive is pursuing a "flat design" that's more minimalist, which would better match Apple's hardware designs. Ive is also said to be ditching skeuomorphism. Farewell, faux leather.

Interface design is an area where even I believe iOS has fallen behind Android, and is exactly a department where Ive can flex his British muscles. Even Yahoo! is demonstrating a shockingly attractive design philosophy under Marissa Mayer.

WWDC is now less than 2 months away, and a revamped iOS interface could prove to be an underappreciated catalyst that most investors aren't considering.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$142.62 (3.66%) $5.03

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
330%
 
S&P 500 Returns
115%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/23/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.