There's no doubt that Google (NASDAQ:GOOGL) and Apple (NASDAQ:AAPL) march to the beat of very different drummers. This week, Google underscored the fundamental difference between the two tech giants by extending a virtual olive branch to its fiercest rival. Some call Google Now the best tool on the Android platform, and now it's available for iPhones, iPads, and iPods, too.

In this video, Fool contributor Anders Bylund explains why you'd never find Apple doing the same.