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Apple Could Have Purchased Any of 488 S&P 500 Companies -- Instead, It's Made an Aggressive $841 Billion Investment

This investment has had a decisively positive impact on Apple's earnings per share, but has absolutely nothing to do with AI, data centers, software, or any of its physical devices.

By Sean Williams Mar 9, 2026 at 7:36AM EST

Key Points

  • Apple paved the way for today's "Magnificent Seven" and was the first public company to reach the $1 trillion, $2 trillion, and $3 trillion market cap plateaus.
  • Beginning in fiscal 2013, Apple began rewarding its long-term shareholders with a jaw-dropping investment that now totals $841 billion.
  • However, an argument can be made that this investment is attempting to mask operating deficiencies at one of the world's most influential companies.

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