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Ford Is Finally Fixing This Huge Problem

By John Rosevear – May 11, 2013 at 3:30PM

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So much has gone right for Ford in recent years that it's glaring when something gets messed up -- like the launches of several of its most recent products.

Ford (F -2.35%) has done exceptionally well by most measures in recent years, at least here in North America. Sales are strong, factories are booming, profits are big, and the company's finances are in great shape.

But some things could be better, starting with the way Ford launches its cars. Launch snafus bogged down the debuts of the Focus, the Escape, and the Lincoln MKZ, all hugely important vehicles for Ford. In this video, Fool contributor John Rosevear looks at what Ford has learned from those hard experiences -- and at some of the changes it has already made to make its next launches go more smoothly.

Fool contributor John Rosevear owns shares of Ford. Follow him on Twitter at @jrosevear. The Motley Fool recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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