Ford (NYSE:F) has done exceptionally well by most measures in recent years, at least here in North America. Sales are strong, factories are booming, profits are big, and the company's finances are in great shape.

But some things could be better, starting with the way Ford launches its cars. Launch snafus bogged down the debuts of the Focus, the Escape, and the Lincoln MKZ, all hugely important vehicles for Ford. In this video, Fool contributor John Rosevear looks at what Ford has learned from those hard experiences -- and at some of the changes it has already made to make its next launches go more smoothly.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.