The all-new 2014 Chevrolet Silverado. Photo: General Motors.

General Motors (GM 1.31%) knows how important its new Chevy Silverado and GMC Sierra pickups are -- very important. If they're successful, huge sales and massive profits await. If not, it'll be a disaster for the General, plain and simple.

GM isn't messing around anymore. In this video, Fool contributor John Rosevear looks at GM's latest surprising move in its all-out effort to ensure that the Silverado and Sierra are impressing new customers from Day One.