Apple (NASDAQ:AAPL) is not the only company that plans to release several new devices from Cupertino. Amazon (NASDAQ:AMZN) also uses the famous town as a ground zero launching pad from which to bring its next generation of products into existence. Even as the market yearns for the next big thing, Amazon is preparing to bring forth the things it hopes can compete with Apple, Google (NASDAQ:GOOGL), and Microsoft (NASDAQ:MSFT).

In the video below, Fool.com contributor Doug Ehrman discusses the specifics of some of the new devices and how they position Amazon to compete with some of the biggest names in technology.

Editor's note: Since this video was created, it has been reported that an unidentified source at Microsoft has denied rumors that the company is considering buying Nook.

Fool contributor Doug Ehrman has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Apple, and Google. The Motley Fool owns shares of Amazon.com, Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.