In an effort to drive business and more thoroughly compete with Apple (NASDAQ:AAPL) iTunes and the Google (NASDAQ:GOOGL) Play store, Amazon.com (NASDAQ:AMZN) is introducing Amazon Coins. The new virtual currency gives users the ability to receive a discount on apps in the Amazon App Store. The practice is similar to the points system that Microsoft (NASDAQ:MSFT) uses for Xbox Live; that system has received mixed reviews, but Amazon is hoping for different results.

In the video below, Fool.com contributor Doug Ehrman discusses the new virtual currency and the potential impact that it may have on the stock looking ahead.