Sheryl Connelly is the head of Ford's (NYSE:F) Global Trends and Futuring Division, where she separates trend from fad and helps the auto maker determine what global changes will influence the market in years to come.

Even a Futurist can't predict the future; In this video segment, Sheryl describes one phenomenon Ford identified as a trend, which turned out to be the beginnings of something else entirely. The full version of the interview can be found here.