Though 2012 was an excellent year for marketing at Samsung, it was quite the opposite at Apple (NASDAQ:AAPL). The company's short-lived "Genius" ads were mocked and its product-based ads were questioned.

Thankfully, Apple has spent the first half of 2013 reinvigorating its marketing. In the video below, Fool contributor Daniel Sparks explains how.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.