In the following video, Fool contributor Matt Thalman discusses why he believes MGM Resorts' (MGM 0.99%) recent move to partner with both Southwest Airlines (LUV -0.91%) and Hyatt Hotels (H 2.20%) will greatly benefit not only MGM but also its two new partners.

The companies will now all have larger loyalty customer bases, and with few to no additional costs associated with acquiring these new customers, their loyalty rewards will be more appealing and rewarding -- as they should be -- and help Las Vegas attract more tourists with more money burning holes in their pockets.