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Has Ford Finally Heard Its Touchscreen Critics?

Ford's MyFord Touch system has been a popular and profitable option for the company -- and a source of headaches and frustration for many owners. Is a real fix finally on the way?

By John Rosevear – Jun 19, 2013 at 6:27PM EST

Ford (F 0.90%) has had a great deal of success with its SYNC "infotainment" system -- and the MyFord Touch add-on to it, introduced a couple of years ago, has proven to be very popular with buyers as well.

SYNC and MyFord Touch have done wonders for Ford's profits, but MyFord Touch has been a big source of headaches for many consumers, and its problems have dented Ford's once-strong quality rankings. In this video, Fool contributor John Rosevear looks at why MyFord Touch is so important to the company and its quiet plan to address complaints over the next couple of years.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
TMFMarlowe

Stocks Mentioned

Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$12.13
(-0.90%)-$0.11

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