Netflix (NASDAQ:NFLX) has landed the exclusive online rights to teenage mermaid series Mako Mermaids. This is a spinoff of the Australian-made hit show H2O: Just Add Water, which is already available on Netflix around the world (but not in Australia, where Netflix has yet to launch a service).
The show is likely to be a hit with the younger crowd, much like the original H2O series. The Australian government has already approved funds to shoot a follow-up season, before episode one even hit the local TV circuit. That should say something about the level of confidence the producers have in their content.
But that's almost beside the point for Fool contributor Anders Bylund. In the video below, he explains why he's more interested in the way Netflix split the 26-episode season up into two release batches. It's not the monolithic all-at-once release model we're used to from Netflix. The company can learn valuable lessons about how absence makes the heart grow fonder -- or not -- in the two-month break between season halves.