News from the Japanese trademark office that Apple (NASDAQ:AAPL) has applied to trademark "iWatch" is a strong indication that the product will ultimately come to fruition. While the release of a new device in a new product segment has the potential to be a win for Apple, there are concerns that investors should understand. As rumors continue to circulate, and anticipation builds, the stakes for Cupertino are likely on the rise.

In the video below, Fool.com contributor Doug Ehrman discusses the pros and cons of the iWatch, and how it positions Apple relative to Google (NASDAQ:GOOGL) in the wearable tech space.