General Motors (NYSE:GM) launched its all-new Chevy Impala a couple of months ago, and sales have been pretty good. But sales totals don't tell the whole story. GM's new full-sized sedan comes with a strategy that's completely different from the outgoing car, one that's designed to maximize the numbers that are most important to GM's CEO: profits.

The all-new Chevy Impala is a big change for GM, in more ways than one. Photo credit: General Motors Co.

On that front, the new Impala is doing quite well. As Fool contributor John Rosevear explains in this video, the new Impala is just one of a series of all-new products that will seek to shift the General's position in the U.S. market in a big way -- a strategy that might already be beginning to bear fruit for GM shareholders.

Fool contributor John Rosevear owns shares of Ford and General Motors. Follow him on Twitter at @jrosevear. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.