The Connected Car Conference -- or C3, if you wish to get your geek on -- was a big hit at CE Week in New York City. Thanks largely to navigation and entertainment apps on Apple and Google smartphones, it's easy to marvel at how far we've come in bringing the outside world inside our vehicles. But C3 also concentrated on the future, and what automakers and their partners are doing to increase your car's usefulness and safety.
Our roving reporter Rex Moore talked with General Motors' (NYSE:GM) chief technology officer Tim Nixon at the conference. His Chevrolet MyLink system offers Pandora (NYSE:P) and Sirius XM (NASDAQ:SIRI) for entertainment, a BringGo navigation system that runs from your smartphone so your maps are never out-of-date, and Apple's Siri Eyes Free, which allows you to interact with Siri without having to view the screen. In fact, the screen won't even light up while your car is in motion.
In the video below, Tim talks about the biggest challenge GM and other automakers face as they design the connected car: staying relevant in the face of the rapid advancements in consumer technology.
Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Apple, General Motors, Google, and Pandora Media. The Motley Fool owns shares of Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.