Get ready, Whole Foods (NASDAQ: WFM) investors! Your company reports earnings on Wednesday, July 31, and it's time to think about what we should expect to hear from the organic grocer.

To get you started, Fool contributor Steve Symington is offering three things you should keep an eye on in the video below, including how gross margins are holding up, whether earnings growth has still kept pace with sales increases, and how Whole Foods' expansion plans are progressing.

What do you think? Please watch the video below to get Steve's full take, then let us know if there's anything else you're watching with Whole Foods' earnings.