When Apple (NASDAQ:AAPL) hired back Paul Deneve from Yves Saint Laurent, it was sending a message to Wall Street and competitors that it aims to own the market for wearable computing, Fool contributor Tim Beyers says in the following video.
Previously, Deneve worked in European sales and marketing. Now he's part of a special projects team that includes Bob Mansfield, who for a time had been Apple's technology chief. All signs point to the Mac maker building a more focused alternative to Google's X laboratory, which is best known for creating the Google Glass interactive spectacles.
The opportunity is huge when you consider what could be, Tim says, especially when you imagine every accessory or article of clothing including some sort of computing function. Aesthetics would become extremely important at that point -- a huge win for Apple, whose brand has come to represent leading-edge electronics design.
But that's also assuming CEO Tim Cook has the skills to wrangle a team capable of cashing in. Will Deneve, Mansfield, and their band of fellow recruits develop the first post-Jobs breakthrough gadget? In the video, Tim says he's expecting nothing less. What about you? Leave a comment to let us know what you think of Apple's stock and strategy.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple and Google at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
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