For most retail investors, E*TRADE Financial Corp (NASDAQ:ETFC) is a household name. We've all seen the commercials, and if you've ever considered managing your investments online, you've probably checked out E*TRADE's website. 

But there's a lot more to E*TRADE the business than just trade commissions. In the video below, Motley Fool contributor Jay Jenkins dives into exactly what else you should know about E*TRADE's business model before making an investment.