Adding to what seems to be an ongoing fascination with comic book properties, Comcast's (NASDAQ:CMCSA) Universal Studios has purchased the film option for Day Men from L.A.-based publisher BOOM! Studios.
Does this mean Comcast should consider entering comic book publishing in the same way that Walt Disney (NYSE:DIS) and Time Warner (NYSE:TWX.DL) publish comics through Marvel and DC? The timing is interesting for two reasons, says Fool contributor Tim Beyers in the following video. First, Day Men made its debut only last month during San Diego Comic Con.
Second, the deal comes on the heels of 2 Guns, another BOOM! Studios title, earning $61 million at the U.S. box office during its first three weekends in theaters, about even with the film's production budget. Universal's other comics-themed properties to debut this year include the Tom Cruise sci-fi hit Oblivion as well as loser R.I.P.D.
Day Men, if it ever reaches the big screen, might not have the same success as Oblivion or 2 Guns, but the potential is there, Tim says. Meanwhile, Comcast, a conglomerate whose interests span TV, cable, and films, might be a less risky way to play the rise of edgier comics-themed entertainment.