Depending the side of the technological gap you straddle, Amazon.com (AMZN +1.32%) and its highly disruptive ways can evoke fear or greed. However, no one will dispute that the company has been one of the highest-profile agents of sweeping change in the digital age. The company has made billions by moving from selling books to everything from cloud storage to diapers today. However, it was Amazon's budding media empire that recently made waves, and it did so for all the right reasons. The company announced that it had inked a deal with publisher Conde Nast that, although nominal in dollar figures, carries the symbolic weight of a freight train. In this video, tech and telecom analyst Andrew Tonner gives the skinny on this new deal and frames how investors should think about it going forward.