When Apple (Nasdaq: AAPL) announced iOS in the Car at its Worldwide Developer Conference in June, the company projected a slide with many of the world's most recognizable car company logos. All the companies on the slide were onboard with incorporating iOS in the Car functionality starting in 2014.
One notable omission was Ford (NYSE: F), which led many to believe the company was content with its Sync entertainment system which is built on Microsoft's (Nasdaq: MSFT) an embedded Windows Automotive operating system.
Yet, in a recent interview with GottaBe Mobile, Ford's director of Electrical and Electronic Systems said the company hadn't ruled out using iOS in the Car. Instead, they were still evaluating the system and weren't ready to commit to a 2014 launch.
While Apple trails Android's smartphone global market share by a large amount, its much more popular in the United States where it has around 40% share of the market. With Ford receiving more than half of its sales from the United States and Apple being very dominant in the American market, it only makes sense the company would consider ditching a Microsoft system it has heavily invested in for something that has stronger ties with Apple.
To see a discussion on the future of in-car entertainment and why Ford is wise to take iOS in the Car seriously, watch the video below.
Eric Bleeker, CFA has no position in any stocks mentioned. Jamal Carnette owns shares of Apple. Simon Erickson owns shares of Apple and Microsoft. The Motley Fool recommends Apple and Ford. The Motley Fool owns shares of Apple, Ford, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.