Will Ford's Fusion Find Favor in China?

By John Rosevear – Sep 7, 2013 at 11:00AM

NYSE: F

Ford Motor Company

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$48B

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(-1.15%) -$0.14

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$11.99

Price as of May 10, 2024, 4:00 p.m. ET

Ford posted another huge sales gain in China in August, with the Focus leading the way. Now comes another hot Ford, as China gets its own version of the Fusion.

The new Ford Mondeo was launched last week. It's the Chinese-market version of Ford's Fusion sedan. Ford hopes it will be as successful with Chinese customers as its hot-selling Focus has been. Photo credit: Ford Motor Co.

Ford (F -1.15%) rolled out the new Mondeo sedan to its Chinese dealers last week. As you can tell from the photo, the Mondeo is Ford's Fusion with a few small tweaks -- and Ford has high hopes for its mid-sized mainstay.

Ford's hopes aren't likely to be misplaced. Its Focus is already one of China's best-selling cars -- and sales were up big, once again, in August. In this video, Fool contributor John Rosevear shares the latest on Ford's efforts in China -- and looks at why Ford's current product formula is playing so well with Chinese car buyers.

Fool contributor John Rosevear owns shares of Ford. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.