The new Ford Mondeo was launched last week. It's the Chinese-market version of Ford's Fusion sedan. Ford hopes it will be as successful with Chinese customers as its hot-selling Focus has been. Photo credit: Ford Motor Co.

Ford (NYSE:F) rolled out the new Mondeo sedan to its Chinese dealers last week. As you can tell from the photo, the Mondeo is Ford's Fusion with a few small tweaks -- and Ford has high hopes for its mid-sized mainstay.

Ford's hopes aren't likely to be misplaced. Its Focus is already one of China's best-selling cars -- and sales were up big, once again, in August. In this video, Fool contributor John Rosevear shares the latest on Ford's efforts in China -- and looks at why Ford's current product formula is playing so well with Chinese car buyers.