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Toyota's Camry had been losing U.S. market share in a big way, but that suddenly changed in August. Photo credit: Toyota

Toyota's (TM -2.87%) Camry has been the best-selling car in America for a while now, but 2013 hasn't been its year. Through the first half of the year, Camry sales were actually down almost 3%. Fresh rivals from Ford (F -4.24%), Honda (HMC -4.93%), and Nissan (NSANY -2.94%) looked to be eating Toyota's lunch.

But suddenly in August, Camry sales were up almost 22%. What changed? The answer turns out to be pretty simple: Toyota resorted to one of the oldest tricks in the auto business. In this video, Motley Fool contributor John Rosevear looks at Toyota's new determination to "defend" the Camry -- and at what that's likely to mean for Ford and Toyota's other rivals.

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About the Author

John Rosevear
John Rosevear is a senior contributing Motley Fool auto analyst covering automakers and trends shaping the global auto industry. John’s tenure with the company spans 15 years covering auto stocks, mutual funds, and retirement investing. He is a former CNBC reporter who covered the future of autos, including electric vehicles and self-driving cars. Prior to The Motley Fool, he worked at Fidelity Investments in communications and investor education roles. He holds a bachelor’s degree in government from Cornell University. He once spent an entire day sitting on the floor of Peter Lynch’s office – with Lynch present.
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Stocks Mentioned

Toyota Motor Stock Quote
Toyota Motor
NYSE: TM
$191.45
(-2.87%)-$5.66
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Ford Motor Company Stock Quote
Ford Motor Company
NYSE: F
$14.00
(-4.24%)-$0.62
Honda Motor Stock Quote
Honda Motor
NYSE: HMC
$31.06
(-4.93%)-$1.61
Nissan Motor Stock Quote
Nissan Motor
OTC: NSANY
$3.96
(-2.94%)-$0.12

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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