Investors saw what will probably be the most popular tech storyline of the next year drop into their laps this week, when microblogging innovator and social-networking dynamo Twitter announced that it's formally begun moving toward its much-anticipated initial public offering.

Sentiment surrounding Twitter's IPO could be understandably mixed. On one hand, it's the most visible, and possibly most promising, tech company that's come to market since Facebook (META -2.28%) began trading last year. However, many other high-growth companies that made their public debuts during this same period, among them Groupon and Zynga, have struggled significantly since going public.

Twitter has chosen to shroud the process in secrecy, but there are several reasons still to believe that Twitter has the makings of IPO gold. In this video, tech and telecom analyst Andrew Tonner highlights three specific reasons he thinks Twitter's IPO could be a winner.