Ford's little B-Max -- a mini-minivan based on the Fiesta -- has been a big hit in Europe. Photo credit: Ford Motor Co.
Ford's (F 0.69%) U.S. turnaround has been the stuff of business legends. Now, the company is working on exporting that magic to Europe, where it lost $1.7 billion last year -- and where it has already lost more than $800 million in 2013.
Ford's Europe chief said this week that he expects profits by 2015. So how will he get there? One way is by boosting sales in a tough market -- and as Fool contributor John Rosevear explains in this video, Ford's already making good progress on that front.
