The Cruze station wagon is one of several interesting Chevrolets offered by GM in Europe, but so far, European car buyers mostly haven't been interested. Photo credit: General Motors Co.
General Motors (NYSE:GM) has lost a ton of money in Europe -- more than $17 billion since 1999. A big turnaround effort launched late in 2011 has led to some improvements, with GM's Europe losses narrowing so far year.
Much of GM's efforts in Europe have been focused on its long-troubled German subsidiary, Opel. Opel is a significant player in the European auto market -- but GM also sells Chevrolets and Cadillacs on the continent.
Those brands haven't impressed Europeans, and sales have been tiny. But as Fool contributor John Rosevear explains in this video, Chevy has a new chief in Europe who is determined to change that -- and his efforts could become a big part of GM's Europe turnaround.
Fool contributor John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.