Did Ford Fusion Sales Really Skyrocket in September?

By John Rosevear – Oct 5, 2013 at 12:33PM

NYSE: F

Ford Motor Company

Market Cap

$52B

Today's Change

(-1.11%) -$0.14

Current Price

$12.89

Price as of April 26, 2024, 11:06 a.m. ET

Sales of Ford's popular sedan surged over 60% in September -- an astounding gain. But as a Motley Fool analyst explains, that huge increase looks less impressive once a little context is added.

The striking Ford Fusion sedan has been a winner for Ford since its launch last year. But its gains in September were a big surprise to some. Photo credit: Ford Motor Co.

There's no question the latest Ford (F -1.11%) Fusion sedan has been a great success for the company. Through September, sales of the new Fusion are up over 16% over those of its well-regarded predecessor. In fact, it has been so popular that the Fusion's factory has been overwhelmed by demand -- leading Ford to invest in a second assembly line for the handsome sedan.

But did Fusion sales really go up a whopping 62% in September? Yes and no: As Motley Fool industrials analyst Blake Bos and senior auto analyst John Rosevear explain in this video, September's huge increase was a fluke -- but real gains for the Fusion are likely in the near future.

Fool contributor John Rosevear owns shares of Ford. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.