Thanks to prescient early bets on mobile, Apple and Google were able to gain and maintain their commanding leads in the tablet and smartphone spaces. And although both Apple and Google have very different ways of making money in these growth spaces, their dominance cannot be overlooked, much to the chagrin of the old guard in the room -- Microsoft. All in, Apple and Google controlled 92% and 95% of the global smartphone and tablet markets respectively in the second quarter of this year according to market research firm IDC.
What about Microsoft?
Despite making great strides on both the smartphone and tablet fronts in recent months, it appears Microsoft will remain frustratingly irrelevant in these growth markets in 2013 according to a recent update from Gartner. And while this could certainly frustrate Microsoft investors in the short-term, there are clear areas of improvement that Microsoft could remedy, which should translate to market-share gains against Apple and Google over the long term.
In this video, tech and telecom analyst Andrew Tonner reviews the Gartner update, and frames how investors should approach tech's biggest names over the short and long term.
Fool contributor Andrew Tonner owns shares of Apple. Follow Andrew and all his writing on Twitter at @AndrewTonner. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.