Critics have raved about the 2014 Chevrolet Silverado, but GM's prices may be driving away potential buyers. Photo credit: General Motors Co.

The launch of General Motors (NYSE:GM) all-new Chevy Silverado and GMC Sierra pickups has gone very smoothly for the most part. That's impressive given the production volumes, the aggressive schedule -- and the huge importance of the new pickups to GM's bottom line.

But while critics have praised the new trucks, they aren't selling as well as expected, and that has some of GM's dealers concerned. The problem: GM is being stingy with discounts on its new trucks. That seems like a smart move to protect the General's profits -- but it may be costing GM sales as archrival Ford (NYSE:F) has piled on the incentives.

How can GM placate its dealers -- and get sales of its new trucks going -- without sacrificing profits? In this video, Motley Fool contributor John Rosevear looks at GM's latest moves to try to jump-start its new trucks' sales -- and at whether Ford will continue to eat GM's lunch in this tremendously important market segment.

Fool contributor John Rosevear owns shares of Ford and General Motors. You can connect with him on Twitter at @jrosevearThe Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.