Ford (NYSE:F) this week unveiled the all-new 2015 Lincoln MKC, a compact luxury SUV that it hopes will take the fight to hot sellers such as BMW's (NASDAQOTH:BAMXF) X3 and Honda's (NYSE:HMC) Acura RDX.
The MKC is set to arrive at Lincoln dealers next spring. It's being presented as an all-new product, entirely distinct from its mechanical sibling, the Ford Escape. But is it? Compare the two and see what you think.
In this short video, Fool contributor John Rosevear explains the challenges facing Lincoln's new ride -- starting with its own Ford sibling -- and looks at its chances for success both in the U.S. and in China.
Fool contributor John Rosevear owns shares of Ford. ou can connect with him on Twitter at @jrosevear. The Motley Fool recommends BMW and Ford and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.