Sales of key models can be important indicators of an automaker's earnings health. Midsized sedans are one segment that analysts watch closely, because they're the best-selling cars in the U.S. market.
For more than a decade, Toyota's (NYSE:TM) Camry has led that segment. The Camry's reputation for reliability and value continue to draw plenty of buyers, but the Camry's sales lead has shrunk this year. Honda's (NYSE:HMC) Accord, Nissan's (NASDAQOTH:NSANY) Altima, and Ford's (NYSE:F) Fusion are all strong new models, and each has made big sales gains in 2013 -- at Toyota's expense.
Toyota's U.S. managers are determined to protect the Camry's lead, and this past week, a Toyota executive dropped strong hints that changes are coming to America's best-selling car. In this video, Fool contributor John Rosevear looks at the sate of this sales race, and at what Toyota might have in mind for its mainstay sedan.
Fool contributor John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.