Many Ford F-150 buyers have found that the company's 3.5-liter "EcoBoost" turbocharged V6 offers an enticing balance of performance and fuel economy. Photo credit: Ford Motor Co.

Electric cars and fuel cells continue to excite plenty of investors looking for the Next Big Thing in autos. But automakers continue to pour big efforts into technologies that seem much more mundane, but still have the potential to have a substantial impact on the environment -- and on automakers' profits.

One such technology that is getting a great deal of attention lately: turbocharging. Companies like Ford (NYSE:F), which has seen big sales with its EcoBoost line of efficient, turbocharged engines, have shown that the internal combustion engine still has the potential to offer green gains at a reasonable price.

Now, several other automakers, including both Toyota (NYSE:TM) and Honda (NYSE:HMC) have announced that they'll be diving into turbocharging in a big way. In this video, Fool contributor John Rosevear looks at the coming influx of turbos -- and at which automakers are gearing up to make a big push with this not-so-new technology.