This segment is from Tuesday's edition of 'Digging for Value', in which sector analysts Joel South and Taylor Muckerman discuss energy & materials news with host Alison Southwick. The twice-weekly show can be viewed on Tuesdays & Thursdays. It can also be found on Twitter, along with our extended coverage of the energy & materials sectors @TMFEnergy.

Aluminum companies has been lobbying the automotive industry to make the switch from steel for some time now. It appears their efforts are starting to pay off. Ford (NYSE:F) recently announced that its new F-150 will sport a much more lightweight frame thanks to the fact that it will now be 97% aluminum. Companies like Alcoa (NYSE:AA) and Kaiser Aluminum (NASDAQ:KALU) have to be licking their chops, hoping that it convinces other major manufacturers to follow suit. For more on our take, check out the video clip below. 

Ford's trying something new this year. Why shouldn't you?