When an automaker like Ford (NYSE:F) introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"
In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.
We (The Motley Fool's John Rosevear and Rex Moore) were there when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling -- although that was fun -- but because Ford's top executives managed to present a complete state-of-the-company update in less than half an hour.
Several key senior Ford executives were there, and each made a brief presentation. After Executive Chairman Bill Ford and CEO Alan Mulally spoke about Ford's vision and strategy, COO Mark Fields explained how Ford has become a much more competitive maker of small cars while at the same time, building on its longtime strengths in trucks and SUVs.
If you're a Ford shareholder or enthusiast and you aren't yet familiar with Mark Fields, take a few minutes to watch this video excerpt, where he talks about Ford's global truck and commercial vehicle lineup and strategy -- and winds up to the reveal of the all-new 2015 F-150.
Here's a chance to go "behind the scenes" with the Fool at a media-only event. Check it out, and then scroll down to leave a comment with your thoughts.