When an automaker like Ford (F 0.46%) introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"
In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.
We (The Motley Fool's John Rosevear and Rex Moore) were there in Joe Louis Arena when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling, but because Ford managed to present a complete state-of-the-company update in less than half an hour.
But the unveiling itself was pretty cool, with dramatic music and computer graphics leading up to a big moment as five of the new pickups drove onstage at once. Right after that. Ford's global product chief, Raj Nair, took the stage to give us the rundown on what makes Ford's all-new pickup special -- and we captured it all on video for you.
So what makes the new F-150 special? It's a long list, starting with the new F-150's aluminum body panels. You may have heard much of it by now. But on that cold morning in Detroit, the world was hearing it from Raj Nair for the first time -- and it's still an exciting presentation to watch. Check it out in the video below, and then scroll down to leave us a comment with your thoughts.