Buffalo Wild Wings (NASDAQ:BWLD) reported earnings on Wednesday, and the report came out rather mixed. Earnings came in ahead of estimates, but the company's revenue fell short of analysts' expectations, though it did grow year over year. Despite the mixed report, however, the stock has risen steadily since then.

In this video from Thursday's Consumer Countdown, Motley Fool consumer goods analysts Mark Reeth and Mike Finarelli look into Buffalo Wild Wings to see what has buoyed shares since the report. Mike points to several key indicators that say this is still a growth stock with a lot of room to run, and says that prospect alone is probably influencing the market more than the actual numbers this week. The company just reached its 10-year target for building 1,000 stores and has now set a goal of 700 more domestically, with other markets internationally that it's eyeing as well. And with an increased focus on expansion through franchised stores rather than corporate-owned locations, that's going to translate into a very cost-friendly way for the company to expand its reach.

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