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Publishers Are Looking to Facebook Over Google For Referrals

By Daniel Sparks – Feb 11, 2014 at 11:30AM

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BuzzFeed and the sites in its network are now looking to Facebook as their referral engine, not Google.

Re/code recently shared a chart from BuzzFeed that showed the Google and Facebook (META 7.89%) referrals to its site and to the couple hundreds media sites in its network. The chart showed a hockey-stick-like jump in Facebook referrals for the BuzzFeed data -- a hockey stick that sent Facebook referrals soaring considerably higher than Google's. Facebook's recent success as a referral to important digital media sites isn't an accident; it is part of the social network's mission. This is clear in comments from Facebook CEO Mark Zuckerberg in 2013 when the company launched its redesigned timeline.

What we're trying to do is give everyone in the world the best personalized newspaper we can. We believe that the best personalized newspaper should have a broad diversity of content. It should have high-quality public content from world-renowned sources, and it should also have socially and locally relevant updates from family, friends, and the people around you.

In the video below, Fool contributor Daniel Sparks explains why Facebook's success in becoming a more powerful referral engine to many of the digital publishing world's biggest names is great news for investors.

Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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