Please ensure Javascript is enabled for purposes of website accessibility

3 Consumer Stocks Likely to Be Next Week's Big Movers

By Brian Stoffel – Feb 22, 2014 at 8:00AM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Find out who these three well-known companies are, and why they're primed for huge swings.

The fun thing about consumer stocks is that they represent pieces of the companies that almost every American has heard of. You don't need to be an industry specialist or a market guru to know what companies like Best Buy (BBY -0.17%), J.C. Penney (JCPN.Q) or SodaStream (SODA) actually do to earn money.

However, if you're a shareholder in any of these three companies, there is a little bit of technical knowledge that you should beef up on -- and soon. You see, each of these three companies has a lot of investors betting against them -- or shorting their stocks. That, plus the fact that each is reporting earnings means that your shares could be making huge moves in the upcoming week.

Read below to better understand why this is happening, and what you should really pay attention to when earnings come out.

Company

% of Shares Short

When

Expected Revenue (Millions)

Expected EPS

SodaStream

41%

Wednesday

$167

$0.01

J.C. Penney

39%

Thursday

$3,900

($0.82)

Best Buy

10%

Thursday

$14,700

$1.01

Sources: Finviz.com, E*Trade.

SodaStream
This maker of at-home carbonated beverages has always been on short-sellers list. Many believe that SodaStream is both a fad and a company without any sustainable competitive advantages. Those convictions were only reinforced earlier this year, when Coca-Cola (NYSE: KO) announced that it will buy a significant stake in Green Mountain Coffee Roasters (NASDAQ: GMCR), starting a 10-year deal to work together on Green Mountain's cold brewer, and offer licensing partnerships.

The company, however, has continued to show strong revenue growth. SodaStream's guidance will play heavily in determining how the stock performs following earnings, and investors should pay close attention to what might be said on the conference call regarding the Coke-Green Mountain partnership.

However that plays out, there's no way to know what effect -- if any -- the competition could have on SodaStream sales, and investors would be wise to keep their eyes on the long-term horizon before making any buy/sell decisions.

Best Buy
Shareholders in this company saw their stake skyrocket last year, with shares up more than 250% in 2013. But was that rally caused by improvements in the underlying business, or simply investor optimism?

Indeed, although there were some positive developments coming out of Best Buy's camp last year, the bulk of the stock's ascendance was due to improved investor optimism. That's shone through so far this year, as shares have fallen by almost 40% in just seven weeks.

The holiday quarter is incredibly important for Best Buy, but the company has already announced that comparable-store sales slipped during that time. While online sales appear to have been a bright spot, if the company fails to meet expectations, it could be a rough ride for shareholders post-earnings.

J.C. Penney
Finally we have J.C. Penney, the longtime consumer stock that is trying mightily to reverse its fortunes. The past two years have been volatile, to say the least, for the company.

During 2012, holiday quarter comparable-store sales fell by more than 30%. That's unheard of! Since then, they've stabilized, albeit with a meager 2% jump. And in between then and now, the company fired former CEO Myron Ullman, hired Apple exec Ron Johnson, fired Johnson, and then rehired Ullman.

Though it will be important for investors to see whether J.C. Penney can meet expectations, an even more important thing to watch is how much cash the company burned through last quarter, and how much it has left on hand. It could be in danger of declaring bankruptcy if liquidity becomes an issue.

Brian Stoffel has no position in any stocks mentioned. The Motley Fool recommends Coca-Cola, Green Mountain Coffee Roasters, and SodaStream and owns shares of Coca-Cola and SodaStream. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

J.C. Penney Stock Quote
J.C. Penney
JCPN.Q
Best Buy Stock Quote
Best Buy
BBY
$84.02 (-0.17%) $0.14
SodaStream Stock Quote
SodaStream
SODA

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
349%
 
S&P 500 Returns
115%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 11/30/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.