In today's first-round match-up of The Motley Fool Better Buy Tournament, SodaStream squares off against Halliburton in a battle to determine which stock is the better buy now. The 64-company tournament pits two Motley Fool analysts against each other as they make the case for their stocks with the winner determined by you, the readers.
When it comes to an effective razor-and-blade business model, Motley Fool analyst Michael Finarelli argues there aren't many companies that can hold a candle to SodaStream (SODA). Having enjoyed a long history in Europe, the company's carbonated beverage makers, and accompanying supplies, have just begun to make their mark here in the U.S. With slightly north of $500 million in 2013 sales, SodaStream will likely never rival the Goliath, Coca-Cola. But the best part is, it doesn't have to! Even an incremental market share gain in the estimated $260 billion global beverage market would be enough to reward loyal shareholders for a long time.
Halliburton (HAL 0.61%) continues to climb back from the depths of 2008's industrywide margin annihilation, as growing international business growth continues to surprise investors and analysts. But two trends should really help lift Halliburton above their oil and gas service peers, according to Motley Fool analyst Joel South. The oversupply of fracking equipment in North America is starting to dwindle, and Halliburton should start to see slow growth and increasing margins out of the United States, the company's largest market. Also, 2014 will be the banner year of international shale drilling outside of North America, playing nicely into Halliburton's core business.
Watch these analysts square off in the video below, and then vote for a winner. Then check out the other companies in the Motley Fool Better Buy Bracket.
This year's winning stock?
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Cast your vote in the poll below the video!