For one day, Google is making its Glass glasses available for purchase by the public. This is the first time Google has opened its smartglasses available beyond the developers or influencers it's tapped to test the product, but it isn't by any means the only shot in the arm that Google's given Glass lately.
Google Glass on the rise
Google also recently partnered with high-end glasses kingpin Luxottica (NYSE:LUX) to help add a much-needed touch of style to Google Glass. As perhaps few know, Luxottica either owns or licenses the rights to virtually every high-end glasses brand around including Ray-Ban, Oakley, Persol, Prada, Versace, and many more.
And it's exactly the kind of expertise that Luxottica brings to the table that Google so badly needs to increase Glass' potential appeal to the mass-market audience. Luxottica should truly help Google address what's in my mind the key roadblock that could keep Google Glass from reaching its full potential.
So how significant is today's Google Glass sale or any of the other major storylines? In the video below, tech and telecom analyst Andrew Tonner breaks it down and discusses what investors should be watching for with Google Glass and Luxottica.