The New York International Auto Show is a major stop on the world's auto show circuit. Like so much else in New York, it's big, it's loud, and it's one of the industry's highest-profile stages.
The Motley Fool's Rex Moore and John Rosevear were in New York last week for the two days devoted to events for the world's automotive and financial media -- and they've captured the highlights to share with you through the magic of video.
One of those highlights was the Alfa Romeo 4C. It's a small, striking mid-engined sports car that will spearhead the return of the Alfa Romeo brand to the United States.
This isn't a lark: Alfa's return to the U.S. is a key part of Fiat Chrysler's (NASDAQOTH:FIATY) plan to build out a significant (and, it hopes, significantly profitable) global mass-market luxury presence over the next few years. Alfa Romeo will eventually offer several different models, including sedans, that are expected to compete with vehicles like BMW's (NASDAQOTH:BAMXF) 3 Series, while sister brand Maserati has already begun offering larger, more upscale products that compete with BMW's bigger sedans and similar rivals.
But as Rex and John explain in this video report that they filed directly from Alfa Romeo's stand at the New York show, the 4C is Alfa's attention-getter, and that's why it's leading the brand's return to America. Take a closer look at the U.S. version of the 4C with Rex and John, and then scroll down to leave a comment with your thoughts.
John Rosevear has no position in any stocks mentioned. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends BMW. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.